C
HANCES ARE THAT IF YOU'VE
heard of the Century Club of San
Diego, you're either a golf fan or have
attended the nonprofit's signature
event, the Farmers Insurance Open
at Torrey Pines Golf Course. But if
it were up to Century Club's CEO,
Marty Gorsich, golf isn't the first thing he wants his
organization's name to bring to mind.
e 60-year-old nonprofit's origin is deeply rooted in golf,
to be sure. As the host organization of the annual San
Diego golf tournament, which has evolved and changed
names over time to become the Farmers Insurance Open
we now know, it's an easy association to make between
the Century Club and the game itself. But its mission
wasn't ever to simply be a golfer's social club with ties to
a significant tour-level event. It was always about giving
back to San Diego.
"e Century Club has been around for 60 years …
but I'd say that the directionality of really making an
impact on our community has been something that we've
homed in on," says Gorsich. One of the club's two main
goals — creating positive economic impact for the San
Diego community as a whole — is easily facilitated by
the stunning beauty of Torrey Pines Golf Course, the
setting for the winter-timed tournament when San Diego
weather can easily be the envy of much of the rest of the
Northern Hemisphere. "It tells the 'brand' of San Diego
PHOTOGRAPHY
COURTESY
OF
CENTURY
CLUB
OF
SAN
DIEGO
Beyond the Green
Century Club of San Diego's impact stretches much
further than the picturesque bluffs of Torrey Pines
Focus
philanthropy
BY DEANNA MURPHY
@ranchandcoast ranchandcoast.com
50 AUGUST 2022 RANCH & COAST MAGAZINE
