Ranch & Coast Magazine

August 2022

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Page 49 of 115

C HANCES ARE THAT IF YOU'VE heard of the Century Club of San Diego, you're either a golf fan or have attended the nonprofit's signature event, the Farmers Insurance Open at Torrey Pines Golf Course. But if it were up to Century Club's CEO, Marty Gorsich, golf isn't the first thing he wants his organization's name to bring to mind. e 60-year-old nonprofit's origin is deeply rooted in golf, to be sure. As the host organization of the annual San Diego golf tournament, which has evolved and changed names over time to become the Farmers Insurance Open we now know, it's an easy association to make between the Century Club and the game itself. But its mission wasn't ever to simply be a golfer's social club with ties to a significant tour-level event. It was always about giving back to San Diego. "e Century Club has been around for 60 years … but I'd say that the directionality of really making an impact on our community has been something that we've homed in on," says Gorsich. One of the club's two main goals — creating positive economic impact for the San Diego community as a whole — is easily facilitated by the stunning beauty of Torrey Pines Golf Course, the setting for the winter-timed tournament when San Diego weather can easily be the envy of much of the rest of the Northern Hemisphere. "It tells the 'brand' of San Diego PHOTOGRAPHY COURTESY OF CENTURY CLUB OF SAN DIEGO Beyond the Green Century Club of San Diego's impact stretches much further than the picturesque bluffs of Torrey Pines Focus philanthropy BY DEANNA MURPHY @ranchandcoast ranchandcoast.com 50 AUGUST 2022 RANCH & COAST MAGAZINE

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