Read Ranch & Coast Virtually Anywhere
Issue link: http://ranchandcoast.uberflip.com/i/1530951
was based on the market dynamics. Tesla has become the world's leading luxury automotive brand without a drop of petrol and there's an opportunity to bring fashionable style to affluent buyers. High volume will not be part of Jaguar's plan, and the automaker intends to shrink the number of dealerships. I also reached out to Bob Hoehn, one of the principals of Jaguar Land Rover Carlsbad, for a view from where the rubber really meets the road. Hoehn is an enthusiast who has owned a few classic Jaguars, and Carlsbad will remain part of the franchise. And just like the professional designers I cited, Hoehn is intrigued with the proportions and drama of the Type 00 concept and looks forward to how the production version might adapt to the buying public's reaction. It's certainly a brave new path that Jaguar has taken. Director of Industrial Design at Academy of Art University. Matano says, " is is more or less a corporate brand strategy than design strategy. Sideview proportion is good. e rest is hard to judge from the pictures." I agree with both Matano and Rand that the long hood and short cockpit dimensions are unexpected, but with EV architecture there's an entire platform of design freedom to work with. I'm a bit skeptical that the designer's unremittingly flat face and fanny treatments were necessary, especially when they hardly connect with the svelte feline namesake or the electric vehicle's need to slip through the air. Stuart Schorr is Vice President of Marketing & Communications at Jaguar's North American headquarters and he shared that the decision to relaunch the marque as an electric upper luxury brand @ranchandcoast RANCH & COAST MAGAZINE JANUARY 2025 79