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" e demographics have shifted tremendously with tech and biotech wealth. Now, there's millionaires and billionaires building houses here," says Caddell. " ere's really interesting entrepreneurs and a new creative class." e data speaks volumes. According to Pacific Sotheby's Realty, the average price per square foot in Cardiff is $1,502.45. at's compared to $1,443.39 in Del Mar; $1,352.49 in Solana Beach, and $1,377.44 in La Jolla. "It wasn't long ago that Del Mar and Solana Beach were ahead," says Jam Zayer, a Cardiff native and real estate agent and developer with e Zayer Group. "It's Cardiff 's lifestyle and the convenience. And with the Rail Trail, we even have our own boardwalk." Zayer has witnessed Cardiff 's evolution from "hippie to yuppie." Back in 2019, Zayer sold 1332 Rubenstein Drive for $5.9 million, a record-breaking deal that paved the way for the prices we see T he snaking line of people outside the open house on Norfolk Drive were on a singular mission: Gain entry to the urban beachy lifestyle that is Cardiff-by-the-Sea. Never mind the hum of the adjacent freeway. Within days, there were two offers over the $2,650,000 asking price. Both were Scripps doctors looking to settle down and start a family here. "Cardiff has character and distinction. It's a dream to experience the simplicity of life here. You walk out your door, and you can stroll everywhere," says Sean Caddell, aka " e Prince of Cardiff," a top agent with Pacific Sotheby's Realty. Cadell moved here over 20 years ago with his husband, Guenter Seidel, a German-born Olympic equestrian and horse trainer who works in Rancho Santa Fe. e allure: a healthy lifestyle and a European village feel with a diverse mix of residents and locally owned establishments like Trattoria Positano and Seaside Market. COVETING CARDIFF 92007 is the hottest zip code in North County real estate. Everyone wants a piece of Cardiff — from tech bros and empty nesters to third home buyers and young families. BY GILLIAN FLYNN | PHOTO BY CURB360 REAL ESTATE PHOTOGRAPHY ranchandcoast.com 64 FEBRUARY 2025 RANCH & COAST MAGAZINE