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Love Your Mother O riginally created here in the United States to inspire and unite Americans in environmental awareness, Earth Day, now a global movement to advance meaningful action for the health of the planet, will reach its 55th anniversary on April 22. Even with the best intentions, sometimes it can seem impossible to believe we individually have the power to make an impact in a meaningful way, but we do. For more than 70 years, I Love A Clean San Diego (ILACSD) has been helping people to do just that by creating opportunities for San Diegans to contribute to the environmental health of our community through action and education. Jenny Barros, ILACSD's director of marketing and development, shares insights on how to make small changes, and why they're important. Focus environment Education, inspiration, and insights for Earth Day from I Love A Clean San Diego BY DEANNA MURPHY | PHOTOGRAPHY BY AMY MILLARD "Reduce, Reuse, Recycle" Is More an a Catch Phrase Far from being just a small piece of the environmental puzzle, trash is a significant contributor to larger issues that impact green space, waterways, and wildlife, and not just where it was dropped. "80 percent of the litter that we see at the beaches will start at an inland location," explains Barros. "So, if you're having a picnic or a birthday party at a park in Julian and the wind blows and your party favors blow into the nearby storm drain, our watersheds are all connected, and they're going to make their way down to the coast." Barros says education is an important aspect in reducing the amount of waste that's released and ultimately ends up in our watersheds, beaches, and oceans. "I think what people need to be aware of is making sure that you're responsible for every single thing that you bring with you ranchandcoast.com 42 APRIL 2025 RANCH & COAST MAGAZINE I Love A Clean San Diego's Creek to Bay is the largest county-wide cleanup