Read Ranch & Coast Virtually Anywhere
Issue link: http://ranchandcoast.uberflip.com/i/1533765
PHOTOGRAPHY COURTESY OF LA JOLLA CONCOURS D'ELEGANCE Mascots in Motion La Jolla Concours d'Elegance unveils 2025 theme and special classes T he 19th Annual La Jolla Concours d'Elegance, presented by LPL Financial, returns April 25 to 27 with a stunning celebration of automotive history and artistry. is year's theme, "Mascots in Motion," pays tribute to the exquisite hood ornaments that have symbolized luxury, innovation, and elegance for over a century. Adding to the excitement, the 2025 event will honor Lincoln Motor Company's centennial and showcase a special class dedicated to the iconic hot rod era. Car enthusiasts and art lovers alike can look forward to a weekend filled with remarkable vehicles and unforgettable stories that highlight the creativity and legacy of automotive culture. e Legacy of Automotive Mascots is year's theme shines a spotlight on the rich history of automotive mascots — the iconic hood ornaments that servd as both functional and decorative symbols of an era. From Rolls-Royce's "Spirit of Ecstasy," embodying grace and luxury, to Cadillac's elegant "Goddess," these mascots capture the spirit and aspirations of the brands they represent. e Concours will also feature legendary designs such as the Pontiac Indian and Pierce-Arrow Woman, exploring their evolution from practical innovations to revered collector's items. Spotlighting Lincoln Motor Company's Centennial Anniversary As the La Jolla Concours commemorates its 19th anniversary, it also honors Lincoln Motor Company's 100th year of elegance and innovation. A special class dedicated to Lincoln's finest automobiles will showcase the craftsmanship and legacy of this iconic brand, which was previously featured at the La Jolla Concours in 2017. Lincoln's centennial display will feature vintage classics from 1920 to 1940 that define the brand's storied history. Introducing Iconic Hot Rods For 2025, the Concours expands its scope with a thrilling new class: Iconic American Hot Rods (1928–1941). is class celebrates the golden age of hot rodding, born out of ingenuity and post-war creativity. Featuring modified Ford Model A, B, and T cars with hallmark innovations like the legendary Ford Flathead V8 engine, these custom vehicles reflect a vibrant and distinctly American automotive culture. Special Vehicle Classes e 2025 La Jolla Concours d'Elegance will highlight 11 distinct classes: 1. Cover Art Cars (Open and Closed) 2. Pre-War American and European Classics (1920–1940) 3. Lincoln (1920–1940) 4. Post-War American and European Luxury (1947–1965) 5. Historic Race Cars (1925–1970) 6. European Sports Cars (1954–1975) 7. Mercedes-Benz (1955–1975) 8. Ferrari (1953–1992) 9. American Muscle (1963–1974) 10. Iconic American Hot Rods (1928–1941) 11. Porsche (1970–1990) e La Jolla Concours d'Elegance continues to celebrate the intersection of automotive design, history, and innovation. By honoring "Mascots in Motion," this year's event invites attendees to appreciate the artistry, craftsmanship, and cultural significance behind these timeless automotive symbols. lajollaconcours.com detour transportation ranchandcoast.com 90 APRIL 2025 RANCH & COAST MAGAZINE P A R T N E R C O N T E N T