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A Spirited Offering B ack in 1909, Cadillac famously claimed to be the automotive "Standard of the World," a boast that people might reasonably assume was advertising hyperbole. In reality, Cadillac won the vaunted title by capturing the Royal Auto Club's Dewar Trophy by demonstrating that its replacement parts were suitable to substitute with the original without the reworking that was often required in those early automotive years. In the 1970s and '80s, Rolls-Royce immodestly asserted that it was "e Best Car in the World." Fast forward to 2025, and Cadillac is "Driven by Dedication" while rival Bentley has posted a "Beyond 100+" manifesto and Mercedes-Benz is "Committed to Greatness." Meanwhile, Rolls-Royce seems content these days to let its current portfolio speak gracefully for itself. Rolls-Royce began its second life in 2003 as a subsidiary of BMW Group and produced the Phantom, a sedan with prodigious dimensions as its first offering. e bit-smaller-but-hardly-petite Ghost arrived in 2010 and attracted a slightly younger demographic of well-heeled owners who choose to drive rather than be driven. And I can speak from experience that I might appear to be a chauffeur to some onlookers behind the wheel of the big Phantom while perhaps mistaken for the proud owner when operating a Rolls-Royce Ghost. From every visual aspect, the Ghost speaks with luxurious style. It's a square-shouldered, upright machine that deftly communicates the iconic marque's stature and exclusiveness. at may not be the right message for everyone, but can you think of a better car to bring to a school reunion? Of course, if you're the treasurer of a nonprofit, you might consider arriving in something a bit more modest. Slide inside on the black, hand-stitched leather seating that contrasts with Scivaro Grey panels and Mandarin leather accents. Doors close obediently with a button push and your feet sink into Lambswool Footmats while your eyes observe a pillar-to-pillar detour transportation PHOTOGRAPHY COURTESY OF ROLLS-ROYCE Is the Rolls-Royce Ghost today's standard of the world? BY BRIAN DOUGLAS ranchandcoast.com 82 AUGUST 2025 RANCH & COAST MAGAZINE