Ranch & Coast Magazine

April 2023

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BOULEVARD: PHOTOGRAPHY BY NICK BILIOTTI Glow & Glam Meet four need-to-know names putting their stamp on San Diego Since its arrival on La Jolla's Girard Avenue in fall 2021, resale boutique Boulevard has offered an entirely new way for women to think about dressing. "I really don't believe in fashion; I believe in unique and individual style," says owner Kate Whitney, a former L.A.-based screenwriter. "We're all supposed to be a little different from one another in some way, so Boulevard is dedicated to really helping women find that person, and when they find that person they're more apt to live the life they're meant to live and feel really good about themselves." e two-story, 4,000-square-foot space is made to feel like you're shopping in someone's (fabulous) closet, and Whitney's curated offerings range from Chanel to Zara to meet everyone at their price point. Needless to say, then, that it's not all vintage — some pieces are new with tags — and Whitney gets equally as excited about an '80s-era menswear-inspired suit as she does a linen and silk floral embellished dress from a recent Zimmermann collection. All are treated like friends rather than customers (Whitney is on a first name basis with many) as they buy, sell, and browse Boulevard's women's clothing, jewelry, and accessories in addition to select furniture and housewares, but most important to Whitney is that her customers seek pieces that fit their authentic self. "My mission is to really help women let go and be who they're meant to be, not what the culture wants to conform everyone to be," she says. "You can tell when a woman is wearing something that's 'them' because you can feel it. at's what we're aiming to do here. We don't have all the answers, but we have the platform to support that with the energy of the store." boulevardlajolla.com With a modest beginning as a family-owned business producing and distributing an anti-aging retinol treatment in 1999, San Diego-based Robanda International, Inc. remains a family- owned business, but 23-plus years later, it's a multi-generationally led parent company of a diverse array of global brands across the professional and retail beauty spectrum for hair, skin, and nails. Tying together every brand under its umbrella is an ethos of safety, sustainability, and consciousness: All are PETA-certified cruelty- free and paraben-free, and among them are products that are 100 percent vegan and gluten-free. "For us, clean beauty is a big part of our business and the industry, and it's something that's been a core BY DEANNA MURPHY Indulge fashion Boulevard ranchandcoast.com 62 APRIL 2023 RANCH & COAST MAGAZINE

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