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they learned that Caesar's Restaurant was closing. e Grupo Plascencia team quickly met to discuss taking over the historic restaurant, which originally opened in 1923. On July 24, 2010, Caesar's reopened under the direction of the Plascencia family. is past summer, renowned chef/restaurateur Javier Plascencia and Caesar's threw a week-long shindig in Tijuana in celebration of the Caesar salad's 100th anniversary and the legacy of the restaurant his family saved. MIA PARK e Caesar salad, a culinary institution, is celebrating its centennial this year. ough there is some debate on the exact details of its origin, there is strong consensus that Caesar's Restaurant popularized the salad recipe in Tijuana, first serving its now famous salad on July 4, 1924. Fast-forward to the spring of 2010, when Juan José Plascencia, founder of Tijuana-based restaurant group Grupo Plascencia, and his son, Juan José Plascencia Jr., were walking down Avenida Revolución when PHOTO BY VINCENT KNAKAL Javier Plascencia @ranchandcoast RANCH & COAST MAGAZINE NOVEMBER 2024 61