Ranch & Coast Magazine

January 2023

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possible that still add up — Barris says the company is "plastic negative," offsetting 200 percent of its plastic use — while the beer itself is produced using ingredients from primarily organic and biodynamic sources to support organic farms and farmers who share its environmentally responsible goals. "Operationally, I think it's typically harder, costs are greater, but we find that the finished product tastes better," says Barris. Sean Haggerty, owner and founder of San Diego's only certified organic brewery, Protector Brewery, agrees. "I hope that a lot more breweries start to source organic malts and organic hops because the benefit is [that] we all win in the end," says Haggerty, a veteran and former Navy SEAL. "One of our missions here is… to try to show that doing something organic can work. It's a little difficult to do, but it can be done." When asked why this aspect is so important — it is, in fact, the basis on which he founded the company — he doesn't mince words. "I know that we've got this looming reality in terms of a planet that needs more sustainable practices," he says. "If we don't turn the tide on global warming, if we don't turn the tide on sustainable benefit of being fresh and ethically caught. "Just using my shop as an example," says Gomes, "when you buy fish from TunaVille Market and Grocery, on the wall every day is the name of the fish, the name of the fisherman, and the name of the boat that brought it in. Otherwise, it's just a game of smoke and mirrors." Proving that the concept isn't just limited to the most essential elements of our diet, even how we indulge can be shaped by conscious decisions to do better for ourselves and our resources. "In any industry, it's important to acknowledge that a business is going to have an impact on the environment," says Makenna Barris, Director of Marketing at San Diego-based Pure Project brewery, helmed by co-founder Mat Robar. "And especially being an agricultural product, beer makes an impact on the ingredients we choose, the people we decide to work with, how we package our products, [and] how we receive and deliver our products. So, it's really trying to look at all of those pieces that have an environmental impact and trying to reduce that where we can and offset it where we can't." at means that the brand as a whole is shaped by an ethos of sustainability. ere are small acts like swapping rubber bands in for plastics and using recyclable products wherever >> Mat Robar, co-founder of Pure Project @ranchandcoast RANCH & COAST MAGAZINE JANUARY 2023 37

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