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ranchandcoast.com 78 FEBRUARY 2023 RANCH & COAST MAGAZINE HEN YOU STEP UP INTO the new Escalade V-Series, slink into the semi-aniline leather sports seat, buckle up, and press the start button, you're greeted with a bombastic, crackling snarl from the four-pipe exhaust outlets. is obviously isn't your dad's Cadillac, unless Dad had installed a supercharger and glasspack mufflers on his Caddy. Creating Performance Before federal and state emission laws and automotive electronic control systems, the path to improving a new vehicle's performance was to modify the original equipment with aftermarket parts. e labor involved depended on the quality of the loving hands in the home garage or an independent shop. Needless to say, every hot-rodded car was different. detour transportation Hot Rodding Cadillac's Escalade PHOTOGRAPHY COURTESY OF CADILLAC e 2023 Escalade V-Series doubles down on power and MSRP BY BRIAN DOUGLAS Detroit automakers were the first to capitalize on buyers' desire to pay for performance, introducing "muscle cars" back in the 1960s. Today, those factory hotrods command prices far greater than their window sticker price six decades ago. And in the last few decades, every world automaker has offered performance versions of what most often are considered family sedans and SUVs. Living Large Cadillac isn't new to tuning up part of its offerings for high performance. Its V-Series was launched nearly 20 years ago to square off against luxury rivals including Mercedes- Benz's AMG, BMW 's M Series, and Audi's RS. And GM's luxury brand also competes earnestly with its world rivals on racetracks. But up until now, it limited V-Series performance tuning to sedan offerings, along with the short-lived XLR sportscar. W