Ranch & Coast Magazine

September 2023

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Page 103 of 115

F OR NEARLY AS LONG AS THE AUTO industry has existed, luxury automakers have produced a flagship sedan, a full-size executive model that characterizes the best engineering and design the brand can offer. ese are the models that make just the right arrival at the concert hall or school reunion, whether you are seated in the spacious rear seating area or behind the wheel. Today, just a few of these big, stylish cars remain; BMW's 7 Series, Lexus' LS 500, and Mercedes-Benz's S-Class make the list. And add to that list the Genesis G90. It's not easy for a major automaker to keep a flagship sedan in the lineup. After all, most buyers have replaced their sedans with SUVs that are luxurious and big enough to swallow passengers or cargo. And they're not big trucks anymore but luxury cruisers with all the amenities a discerning owner might wish for. Lincoln may not offer a Town Car, but its Navigator is pretty posh, and Cadillac's Escalade serves as its current big executive coach. While big luxurious sedans seem to be on the endangered species list for many automakers, Hyundai's luxury brand Genesis is present and fully accounted for. Its stylish G90 model not only competes nose-to-nose with high luxe rivals, it has won a fistful of awards including the 2023 Motor Trend Car of the Year. And although the $100,370 MSRP seems a bit ambitious, after spending a pampered week in this lovely boulevard cruiser, I am smitten. detour transportation e Genesis G90 MAIN IMAGE: COURTESY PHOTO INTERIOR: PHOTO BY BRIAN DOUGLAS e brand's flagship model makes a statement BY BRIAN DOUGLAS ranchandcoast.com 104 SEPTEMBER 2023 RANCH & COAST MAGAZINE

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