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EVERWILD: PHOTOGRAPHY BY VINCENT KNAKAL Small Business, Big Ideas San Diego-based, woman-owned companies fill unique niches with fashion accessories for Rachow's curated mix of clothing, jewelry, accessories, and gifts which, as anyone lucky enough to receive a gift from Rachow's stores knows, approach art in their beautiful presentation. (When Rachow says, "I'll make it special for you," she is underselling it.) Despite her success, idle time during the pandemic stirred Rachow's creative juices. "I sat down and really gave it some thought and went, 'You know, I love to create,'" she remembers. While she'd collaborated on designs for both apparel and jewelry for her stores over the years, knowing the challenges of launching into the garment industry, she set her sights on jewelry. But not just any jewelry. "When I buy jewelry, I really love things that have meaning. ose are the things that really compel me, and a lot of people seem to like that," she says. She wanted to make pieces that were evocative of everyone's individual journey, or personality, or connection to others, a mission she realized she couldn't accomplish B EING YOUR OWN BOSS MIGHT SOUND glam, but in the real world, as any entrepreneur will tell you, it's not an easy road. Hurdles ranging from speed bumps to boulders make running your own business a venture (and adventure) not for the weak, but sometimes the dream does become a reality. And as three owners of San Diego-based small businesses prove, the benefits can have broader impact than just a successful bottom line. Hardly a newcomer to the local retail world, boutique owner Irina Rachow has served her loyal clientele for three decades at stores in Del Mar, Rancho Santa Fe, Carlsbad, and Downtown San Diego. While some of her stores have shuttered (including the pandemic-era closure of her popular Fairen Del boutique in Flower Hill Promenade), Sheridan, located within Rancho Valencia Resort & Spa, and Madison San Diego in Downtown's e Headquarters shopping district remain as destinations BY DEANNA MURPHY Indulge fashion ranchandcoast.com 82 SEPTEMBER 2023 RANCH & COAST MAGAZINE Everwild's Saints & Saviors collection Lineage Watch Co.