Ranch & Coast Magazine

September 2023

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the U.S. Incorporated in February 2021, Lineage's ecommerce site went live this past June. What's in a name? For Brianna, when it came to choosing Lineage, a lot. "It really meshes the concept of time with our passion for history, and then ancestry," she says. "But as a Black- owned business, we really wanted to hone in on what lineage meant to us. Whether we're talking about America's rich history in watchmaking — America used to dominate the watchmaking scene in the early 1900s — or our own family history, we always think it's important to be mindful of where you come from, how you got to where you are, and how you're living your day-to-day. en, what are you doing to benefit the future generations, the groundwork that you're laying for them?" ose aren't just empty words, as Brianna, Lineage's president and CEO, explains. A "Lineage Pledge" was created to cement the company's promise to support meaningful causes countrywide. A commitment to No Kid Hungry designates five percent of every watch purchase to the nonprofit food assistance organization. "We think it's a huge deal to provide energy and nutrients and sustenance to our future generations, and that ties into the 'lineage' aspect," says Brianna. Currently available only on Lineage's website, the brand offers two collections: the Destiny Collection, which is offered in four different metal tones, and the Legacy Collection, available in six combinations of silver, gold, and rose gold-toned metals with white or black faces. A design element in every timepiece is the North Star, which appears on the counterbalance of the watch's second hand, engraved on the crown, and on the case back. "We chose it for a universal reason, but also for a very personal reason," explains Brianna. "e North Star represents direction, stability, guidance — it's a constant. But for us being descendants of African slaves, the North Star has a particular importance." Memories of growing up hearing the song "Follow the Drinking Gourd" about slaves using the Big Dipper (the "Drinking Gourd") to find and follow the North Star to freedom reminded Brianna of the journeys her ancestors made and their hope for a better future for the next generations. "So, we always try to be mindful of the opportunities and the rights that we are blessed with," she says. "I think it's a very American symbol, but also something that is very personal to us." with one jewelry line alone. In order to cover so much creative ground, she launched several collections, co-designed with input from her daughter Fairen, following her inspirations down different artistic lanes to give each one its own unique essence. She named her company Ever wild in homage to her lifelong love of nature and commitment to conservation, and established from the beginning that Everwild's success would benefit the planet. "It was really important to me for there to be an environmental factor because my mom was an environmentalist before it was a 'thing,'" she says. She forged a partnership with the National Wildlife Federation and commits a portion of her profits to adopting and retiring farmed land. True to her company's name, Rachow says, "Every time someone buys a piece of jewelry, it's going toward locking down acreage across our country and keeping it forever wild. It can never, ever be ranched or farmed again." e first of her designs for flagship brand Everwild, a wolf ring, was a nod to the favorite animal of her eldest son. A lucky horseshoe features prominently in her romantic Dark Horse line. e Saints & Saviors collection leans into medieval elements like fleur-de-lis, crosses, and elegant script. Pieces in her Touchstone collection feature inspiring messages in Braille. And as the pandemic wore on and Rachow caught the sweeping pickleball fever, her most popular line, PickleBelle, was born, with bracelets, necklaces, and charms with pickleballs, paddles, and court shoes. A sister line, Lovematch, offers comparable pieces for tennis fans. Select items can be found at Sheridan and in Rancho Valencia's tennis pro shop, but the entirety of her six collections can be found online at everwilddesigns.com. Also blending business and family is Brianna Edwards, who with her brother Evan Edwards founded Lineage Watch Co. e lifelong timepiece-collecting siblings dreamed up their own watch brand at a Gaslamp pub one night. "We were just talking over beers, like 'How cool would it be to design our own custom watch?'" recalls Brianna. ey'd always wanted to go into business together, so they thought, "'Let's see if we can make this happen!'" she says. "And then we just hit the ground running, starting from scratch." ey bootstrapped the company and dove into researching and eventually manufacturing their designs in >> @ranchandcoast Everwild Lineage Watch Co.

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