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of press and legitimacy," she continues. "So, I think the combination of telling that story and someone who knows both ends, which I do, is kind of the bulletproof way to get to the next level. Because too much of one or the other doesn't really move the needle." Her expertise in mastering the methodologies of social media isn't her only edge. Managing celebrity clients has unlocked access to some of the most coveted events and experiences worldwide, from Paris Fashion Week to Formula 1 racing in Abu Dhabi, Cannes Film Festival, and more. Because of her spectrum of access, she says, "I can really leverage local people to be the stars in their space." Despite her global exposure, it's abundantly obvious that her appreciation for the unique San Diego spirit and the genuine warmth of its residents has a hold on her. "I really like San Diego people, because even though it's a big city and there's a lot going on, [there's] a small-town mentality where people have been friends for years, people have the same communities," she says. Peñuñuri's enthusiasm for what she does is simple. "I really love people living their full potential and really hitting the spotlight in a way that they never thought they could," she says. "I'm very passionate about people who are really good at what they do and then finding a way for everyone to find out about it." burgerrockmedia.com/business PHOTOGRAPHY BY YASMINE KATEB, MAKEUP BY BREE O'DELL, HAIR BY LUPITA KIELBASA, PHOTOSHOOT PRODUCTION BY EMILY CARDELLINI, PRODUCTION ASSISTANCE BY KARLA GONZALES AND DANIKA BACKE, PHOTOGRAPHED ON LOCATION AT RANCHO VALENCIA RESORT & SPA'S CASA VALENCIA << ranchandcoast.com 34 JANUARY 2026 RANCH & COAST MAGAZINE "She's very much in the picture at all times," says Peñuñuri of her 8-year-old daughter, Roman Alexander