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For Tawnya Canogullari, luxury beauty begins with integrity. As the founder of San Diego-based Fitria Beauty, Canogullari is pioneering a new category of skincare rooted in radical ingredient transparency, efficacy, and respect for the body. Frustrated by misleading "clean beauty" claims and watered- down formulas, she has created a line of products made entirely of active, premium natural ingredients — without fillers, water, or greenwashing. Fitria's debut products, the Revive Face & Body Scrub and Rejuvenation Serum, are handcrafted in California using globally sourced botanicals, minerals, and oils chosen for their performance and purity. e result is small-batch, luxury skincare that delivers visible results while strengthening the skin's natural barrier. Driven by a deep belief that consumers deserve honesty and education, Canogullari invites consumers to understand exactly what they're putting on their skin and why it matters. rough Fitria Beauty, she is setting the standard for skincare built on trust, transparency, and efficacy. Luxury Skincare with Radical Ingredient Transparency Tawnya Canogullari — Founder, Fitria Beauty 2658 Del Mar Heights Road, #133 | Del Mar @fitriabeautyofficial | fitriabeauty.com PORTRAITS in ranchandcoast.com 46 JANUARY 2026 RANCH & COAST MAGAZINE