Ranch & Coast Magazine

April 2024

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Styling on Cedros I F YOU HAVEN'T STROLLED CEDROS Avenue lately, take note: the 2.5-block-long neighborhood is bustling with boutiques offering the latest in spring fashion and accessories. Longtime retailers as well as "newbies" offer something for everyone, no matter your style. One of the "veterans" is entrepreneur Jessica Agatucci, who is celebrating the 20th anniversary of Tucci, the store she founded in 2004. Ten years later, she debuted a sister boutique at Del Mar Highlands Town Center. Agatucci says her mother influenced her passion for fashion. "I loved watching her get dressed up," she recalls. "She certainly introduced me to fashion, but she always said I took it to another level." When she was 19, Agatucci moved to Los Angeles, where she honed her eye working at Fred Segal, and developed the idea of opening her own boutique someday. On a visit home for the weekend, she struck up a conversation about her goals with a woman sitting next to her at a nail salon. Agatucci told her she would only open a store in San Diego if she could locate [a spot] on Cedros. "She happened to own a building on Cedros, and the rest is serendipity," says Agatucci. e boutique owner is grateful for all the support she has received over the years. "You know who you are. I couldn't have done these 20 years without you," she says. In conversation, Agatucci shares her favorite designers and spring fashion trends. Andrea Naversen: What inspires you? Jessica Agatucci: I'm inspired by mostly classic style icons such as Jackie O, Kate Moss, Carolyn Bessette-Kennedy, Lauren Santo Domingo. And, of course, years of domestic and international travel to see what women are wearing. AN: How would you describe the styles/lines you carry? JA: I try to have timeless pieces, especially at the Cedros store. We carry so many great designers. Some of my favorites are Dorothee Schumacher, Rohe, SPRWMN, Fortela, Neous, and a new one I'm excited about coming in May is Gauge81. Our merchandiser, Elizabeth Carter, does a fabulous job styling both our stores and our customers alike. We also carry fine jewelry and have a great collection of terrific designers such as Dries Criel, Marie Lichtenberg, and Dolce Amore by Paola Incisa di Camerana, who happens to be local. AN: What will stylish women be wearing this spring? JA: I'm still seeing a lot of loafers. It's a nice change from sneakers as a comfort shoe. e color ice blue is huge for spring. We're seeing a lot of crochet, lightweight sweaters, and animal print. Sheer tops and dresses are quite in, as is the polo shirt or any collared shirt. San Diego has a very easy-relaxed vibe. Athleisure is so loved in our town. I like to elevate that even further with fun, cool jogger sets and leather pants. tucciboutique.com e Solana Beach Design District is home to trendsetting boutiques BY ANDREA NAVERSEN | PHOTOGRAPHY BY VINCENT KNAKAL ABOVE Model Maya Friessen (left) wears an A.L.C. dress and Simkhai heels with an NLA handbag. Davia Matson (right) models a striped T-shirt from The Great, Cara Cara sweater, Simkhai pants and shoes, and a Naghedi handbag OPPOSITE Jessica Agatucci wears an A.L.C. dress at her longtime boutique in the Cedros Design District >> @ranchandcoast RANCH & COAST MAGAZINE APRIL 2024 69

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