Ranch & Coast Magazine

January 2024

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Page 36 of 99

personal favorites in the collection. "It's also amazing to see real, serious golfers really love all the products, because obviously we want that technical and lifestyle fashion element," she adds. Goldie Byrd is presently available on the brand's website, but the co-founders are investigating options to expand product availability to standard brick-and-mortar retail. Influencers, including athletes, are also going to be a significant element in their strategy ("We would love to be able to dress all the pros," says Solheim), and they're looking to explore potential partnerships later this year at the Solheim Cup, the biannual women's pro tournament Solheim's grandfather founded in 1990, which is set for September in Gainesville, Florida. While they're entrenched in all that comes with running a new business, the pair aren't forgetting to enjoy the ride. "We're launching out in the world and starting from the ground up, and it's really fun," says Solheim. "So, it's like, everything is exciting." it also held appeal as a lifestyle brand. "Golf is really the niche and that's where we saw the whitespace, but we wanted to make sure that our products were able to cross over into tennis and pickleball, and then just a general sporty lifestyle," says Roper. Together, after about a year and a half of development from the vision to design to production, their brand, Goldie Byrd, debuted in October 2023 with five styles available in a crisp palette of black, red, cream, and sky blue including a top, bodysuit, pants, skirt, and their bestseller, the "Everyday Belted Dress." ("e red dress is definitely something that is very eye catching, and that was totally Arielle's vision," says Roper.) All pieces are made in soft, sweat-wicking, performance fabric, ensuring the pieces are as functional as they are stylish. e pieces are also designed with country club dress code standards in mind to ensure they can be worn on the courses they were designed for. "It's been really cool to see what people have been gravitating towards," says Roper, who admits she and Solheim have their "We really wanted to have an iconic, kind of nostalgic look to the photo shoot," says Roper of the brand's imagery, which was inspired by Slim Aarons' iconic Poolside Gossip photo Goldie Byrd founders Julia Roper and Arielle Solheim @ranchandcoast RANCH & COAST MAGAZINE JANUARY 2024 37 MAIN: PHOTO BY FELICIA LASALA SCHMIDT INSET: PHOTO BY CAITLIN FISHER

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