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has thrived and grown in its 80 years and my goal is to expand its impact. To that end, marketing digitally, doing personal visits out in the community, and sending information via old-fashioned U.S. Mail is essential. is year, you will see more corporate sponsors than perhaps ever. We are also focusing on having as many folks step in with a donation, however big or small. We want everyone to be a part of the story that is Las Patronas." e event includes a cocktail reception, Italian-inspired dinner, live entertainment, and dancing beneath the stars along the storied shore at the La Jolla Beach & Tennis Club, the ball's host for decades. "I'm really focusing on making this ball stand out and be memorable for the attendees," says Jenny. "To do that, beyond having amazing entertainment, food and atmosphere, you must have some delightful surprises sprinkled in. So, prepare to be wowed. If there's one thing I know how to do, it's throw a fantastic party. Andiamo!" laspatronas.org/jewel-ball Major beneficiaries from this year's ball include: Alpha Project for the Homeless, Canine Companions, Meals on Wheels San Diego County, National Marine Mammal Foundation, Promises2Kids, Sanford Burnham Prebys Medical Discovery Institute, and Workshops for Warriors. Dianne Bashor is Honorary Jewel Ball Chair. Jenny became involved with Las Patronas after a long career working as a contract and proposals manager for a large federal contractor. "My girls were not babies anymore. I was getting some time in my life to think about me again," she says. "But I wanted to do something that made a difference outside of my normal life. It was time to stretch myself a bit." "What I've been able to do is step out more into the community and spread the good that is Las Patronas," Jenny continues. "I feel that my impact is making a positive difference to improve on the success of an already successful charity organization. is charity << @ranchandcoast RANCH & COAST MAGAZINE AUGUST 2026 83