Ranch & Coast Magazine

September 2024

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A COUPLE OF YEARS AGO, I SAT AT a traffic light in a Lucid Air Dream edition, a $170,500 full-size pure electric luxury sedan. e passenger seat was occupied by Justin Berkowitz, a technically-savvy public relations chap who had offered helpful product information during our drive. A fellow journalist pulled up beside us in an electric Polestar and challenged us to a sprint from zero to 60. Spoiler alert — it wasn't a fair fight! My Lucid companion set up the Air's "Launch Control" and when the light changed, the 1,111 HP motor hurled us to 60 MPH in just 2.5 seconds. I had the driver's window down and could hear the tires just chirping a bit, doing all they could to keep traction. e only supercar I was aware of with this kind of alacrity was Ferrari's SF 90 Stradale, a $516,295 performance hybrid that will transport just two fashionable folks to 60 in merely two seconds. Less than a year later, Tesla responded with a sub-two-second Model S Plaid, and Lucid quickly replied with its 1,234 HP Sapphire model. Apparently well- heeled EV buyers are an impatient bunch. After our amusing trounce of the Polestar, Berkowitz asked what I would think of this great driving luxury sedan with simply reasonable acceleration and excellent, but not record- breaking range at less than half the price? It sounded like a winning combination to me, and that's exactly what Lucid has done with its Pure model. A single motor delivers 430 HP, enough to sprint to 60 MPH in 4.5 seconds, about the same as most full-size luxury sedans. And the 118 KWh battery is scaled down to 88 KWh, allowing increased rear passenger space and lower vehicle weight while still delivering 410 miles of range. Did I mention the Pure's $69,900 MSRP? detour transportation PHOTOGRAPHY BY BRIAN DOUGLAS A rilling Ride Lucid makes its electric luxury more affordable BY BRIAN DOUGLAS ranchandcoast.com 90 SEPTEMBER 2024 RANCH & COAST MAGAZINE

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